Road, Detours, Replanning – Thoughts Behind My Logo

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When I was on the road, I was only focusing on the things that matter at that point. The priorities were clear: Where do I sleep tonight? If I already solved that, where do I sleep tomorrow? And where could I sleep maybe at a cheaper price? Setting up priorities and keeping the focus is much harder than that when you are surrounded by many interruptions in an overwhelmed and noisy urban environment along with a similar online one.

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